Sponsorship marketing allows companies to pay to participate in events or usefully access your audience. This can be done through events, database marketing, contests, naming rights and can be non-profit or for-profit and allow companies to stick to appropriate target groups to target them. Sponsorship opportunities offer companies the opportunity to participate in activities and at different levels of participation, in order to increase brand awareness, create product loyalty and connect to their target market. 13.1 This Agreement contains the entire agreement and understanding between the Parties and supersedes all prior agreements, understandings or understandings (both oral and written) concerning the subject matter of this Agreement. Be sure to clearly define the types of businesses that your sponsor defines as a competitor, so that there is no confusion as to which companies you will be able to turn to in the future and which ones you will not be able to address.. . .